:30 and :15 second spot for broadcast and social placement with a concurrent social and digital campaign.
 
The campaign aimed to capture a bright, laid-back summer vibe, encouraging customers to "keep the vibes chill and bright all summer long." With a focus on freshness, the script positioned the new flavors as the perfect way to say "summer is back and fresher than ever."

AD: Nathan Tamburello
CD: Howard Hill

Agency: Karma Agency; Now Material