Product Launch Campaign
 
When QuickChek set out to expand its reach and connect with new markets, we crafted two consecutive campaigns designed to appeal to different customer segments while reinforcing the brand’s core values of quality and flavor. The Pulled Pork Sub campaign focused on its slow-cooked quality, using playful language and stretched-out type to capture the essence of the cooking process, making quality feel approachable. Meanwhile, the Spicy Chicken Sub campaign leaned into boldness with a quick tagline inviting customers to choose adventure and heat. Both campaigns highlighted QuickChek’s commitment to great flavor while speaking to different customer experiences—one rooted in comfort, the other in excitement.

AD: Dan Altieri
CD: Jamie Squires
​
Agency: The Munroe Agency