2022/23 Season Campaign
 
This season's campaign is made to make you feel every moment of the music. In Maestro Muti's final season return, the campaign used powerful language, bold typography, and eye-catching color to cut through the clutter and make room for precious noise.

Here is the manifesto:
In every note played by the orchestra, energy and movement pour out—awakening us from slumber and into a state of pure visceral celebration. The sound makes time stop, your eyes widen, and your heart race. That joyous feeling moves with you and finds a home within your soul. Let the music surround you and become a rhythmic heartbeat and soundtrack to live by. Unknowingly and inescapably, we are one with the music and with the orchestra in our collective love and celebration of the legacy of sound.

AD & CD: Mike Park

Agency: Karma Agency; Now Material